Beekeeper Group 2026 In's and Out's - Beekeeper Group

Beekeeper Group 2026 In’s and Out’s

By Cat Proulx

Home » Updates » Beekeeper Group 2026 In’s and Out’s

As the calendar turns, so does the “vibe shift” in the digital advocacy space. We’ve seen the “In and Out” list trend take over social media feeds—evolving from a lighthearted way to rank fashion and lifestyle choices into a definitive guide for how brands and organizations should navigate the new year.

At Beekeeper Group, we’re leaning into this trend to separate the high-signal strategy from the digital noise. For 2026, we’re moving away from generic, “set-it and forget-it” tactics and moving toward intentional, authentic ideas. From embracing the “long-form yap” to ditching vanity metrics, here is the Hive’s definitive list of what’s buzzing and what’s getting swatted in the year ahead.

In’s

  • Long-form “yap” sessions. Bring us your LinkedIn carousels, your YouTube explainer videos, your complete thoughts yearning to breathe free.
  • AI-assisted over AI-generated–let AI do low-level grunt work so you can focus on building better ideas.
  • Statements that make a statement. Leave the lukewarm position statements behind in 2025.
  • Proprietary research–don’t just weigh in on the conversation, own the conversation!
  • User-generated content. Personal creativity! Videos! Illustrated graphics! Zines!!!
  • Quality over quantity on social. Prioritizing purposeful over placeholder.
  • All the optimizations – SEO isn’t out, but GEO, AEO, and AIO are joining the fun. Your content needs to inform users who might not ever actually click through to your site in 2026.
  • Building in “touch grass” time for your team. Learn how to lawg awf in 2026 for your mental health.

Out’s

  • Reactive over Proactive–we know, it was a tough year. Let’s get back in the driver’s seat in 2026.
  • Vanity metrics. Long overdue, let’s say bye-bye to likes and impressions and hello to conversions and behavior trends.
  • “Set it and forget it” mentality around ads. Tinkering with ads to improve their performance is part of the fun!
  • Heavy policy jargon in advocacy communications. If they can’t read it, they won’t heed it!
  • Anxiety before hitting send on a mass email–work with a trusted team like ours to leave this behind 🙂
  • Siloed campaigns. We’re focusing on surround sound campaigns with a unified message in 2026.
  • Only doing massive “fly-ins”. If you don’t have the budget, there’s no need to have fly-in FOMO. Consistent micro “fly-ins” can work for your budget, your staff capacity, and your advocacy goals.
  • Un-targeted mass emails. People want to feel chosen, not spammed.

Do any of these hit too close to home? Get in touch with us to see how you can update your digital advocacy strategy in the New Year.

Recent Updates